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Zaytoon Persian Case Study

We teamed up with Dublin's favorite Persian restaurant Zaytoon, who have been serving the public for the past two decades. SideEye’s aim was to revitalize the brand.

From the outset we established that our goal was to not only re-energise the restaurant but to preserve traditions while adapting to the changing market landscape. Our team began to work on creating and managing content for the launch of their fifth restaurant in Sandyford, Dublin. We wanted to create a unique interior feel and establish new brand touch points.

We simultaneously launched Ireland’s first Persian bar, Noosh, located below the Sandyford restaurant. We curated engaging visuals by highlighting the distinct character of the bar and bringing both brands to life through a strategic digital marketing strategy.

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