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Moose On The Loose Case Study

The White Moose Café, based in Dublin, is renowned not only for its delicious offerings but also for its distinctive approach to marketing.

The Challenge

When the White Moose Café decided to expand its brand by launching a food truck, 'Moose on the Loose', in Swords, they needed a comprehensive digital marketing strategy to ensure the new venture's success. The challenge was to leverage the café's existing brand persona and its knack for creating viral content, while establishing a unique identity for the food truck that could resonate with a broader audience.

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Drink and Food at Moose Persian Pub

Strategy

Brand Story : We crafted a compelling narrative for 'Moose on the Loose', emphasizing its connection to the White Moose Café while highlighting its unique offerings and mobile convenience.

Visual Identity : Our team developed a vibrant and recognizable visual identity for the food truck, incorporating elements from the White Moose Café's branding to maintain consistency.

Teaser Campaigns : Prior to the launch, we created anticipation through teaser posts and stories on social media, hinting at the new venture and engaging the café’s existing audience.

Outrage Marketing Integration : We planned and executed a series of provocative and humorous social media posts that garnered immediate attention and shares.

Engagement and Interaction : We maintained high engagement with the audience by promptly responding to comments, running interactive polls, and creating conversation about the launch in Dublin.



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Result

We created a powerful and engaging campaign that successfully launched 'Moose on the Loose'. This case study highlights the importance of integrating brand identity, social media strategy, and innovative marketing techniques to achieve remarkable results in the hospitality industry.